My Dad calls me Hibiscus Girl so when I decided to launch the company, I thought it was the perfect name. To me, Hibiscus Girls are creative, love nature, and care about the planet and the people who live there.
Matilda Claire, Founder and CEO
Boredom breeds creativity.
It was winter break, and I was bored. I asked my Mom if she would take me to a craft store so I could use a gift card I got for my 10th birthday. She asked me what I was going to buy, and one thing led to another. Within an hour, I had created Hibiscus Girl - my first company.
I really like fashion, crafts, and helping people and the environment. So I decided to make these fabric button earrings like a pair my mom used to have. I started brainstorming all the fabrics my friends might want to buy -- foods, school colors, emojis, animals, etc. I used all my gift cards to buy the supplies with a goal of making and selling 100 pairs of earrings to start.
Once I knew how much it would cost to make each pair of earrings, I decided to give $1 of every sell to a cause I care about starting with the environment and saving sea turtles. Each month, I will pick a different charity to give to.
Why Hibiscus Girl? Well, I am a self-proclaimed VSCO girl. My Dad used to make fun of me by calling me a Hibiscus Girl instead. I liked the way Hibiscus Girl sounded, and I love the flower, summer, and the beach (where you can most often find Hibiscus).
So here goes... Wish me luck and please buy a pair of earrings or two. I have so many ideas for this company and can’t wait to bring them to life. My mom told me I will never be bored again.
The oldest button ever found was discovered in what is now Pakistan. It was made of curved shell. Buttons were originally used in Ancient Greece, China, and the Indus Valley (now Pakistan) as decoration and not as actual fasteners.
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